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southasian – STARE Magazine
Blog

TEXT Suhani Lotlikar

With all the jazz around youngsters creating trends on social media platforms, we were bound to see something interesting from the world’s largest young population. We came across Hypeitdesi a few months ago and have followed their journey from being a concept IG page to a registered LLP. To tell you a little bit about Hypeitdesi, it is a community of digital creators that represents Indian and Indo- Amercian South Asians. Along with representing 50 creators in their fours projects namely beats by desi, HXD, GLO’D and HIDxBizBoard; Founders Priyam and Muskan are here to tell us about what it is like to be a creator in 2021. 

 

STARE team: How did you come up with the idea of Hype It Desi?
Priyam Sharma: Hypeitdesi was born out of a revamp of my initial start-up idea called Mystory, my voice when the government banned TikTok. After testing its potential, we realized that there is a need for an original community where creators support each other, make content together and meet creators of similar niche as them. 

 

 

ST: How did you land on the name Hype It Desi for your brand?

PS: It was like a random phone call where I was speaking to a team member and said ‘the word “hype” is so trending what if we just add desi with it cause it makes it more relatable to our venture.’

 

 

ST: So Muskan, how were you introduced to HID?
Muskan Tyagi: Priyam introduced me to his idea of building a community where we are able to give a platform to the creators and where they can explore with others from the same field. I was so intrigued by the idea that I knew I wanted to be a part of it and contribute to it.


ST: How did GLO’D come to life?
MT: “GLO’D; Glow, Global and Desi” The name came to life when i was just thinking about the main characteristic I want my team to be remembered as, Glowing, Global and with a hint of Desi. GLO’D is a diverse community of enthusiastic fashion and beauty influencers not only national but international too. Keeping fashion and beauty our base, we experiment with different concepts and challenges every month.

 

 

ST: What are HID’s brand values?
PS: I would like to say these few words explain our values- Originality, Diversity, Well Rounded, and Cooperative.

 

 

ST: Why did you decide to work with content creators specifically?
PS: It was more like because they are trending, we want to work with them. We want to be original and by working with digital creators we are around a powerhouse of creativity and ideas.

 

 

ST: How has your journey been with HID?
MT: Getting up every day thinking that we have set up something that is meaningful and the responsibility that comes along with it does scare me sometimes but also at the same it challenges me to give my very best. 

 

 

ST: Where do you see GLO’D in a year from now? 
MT: Well as the name goes, glowing and global. Currently the base of national creators in GLO’D is very strong but we have only a few but talented creators from around the world. In a year from now I would like to see GLO’D set strong overseas too.

 

 

ST: How has your journey been from the day HID launched till now?
PS: Intense, challenging, anxious, overwhelming, fast, complex, screaming some days I want to  quit and take up on job offers. Someone who said ‘your business is like your baby,’ it really is and it is all I think about as if it is a part of me that I created

 

 

ST: How is your newest project- HXD shaping up?
PS: Baby steps, I am glad we represent some talented Indian and NRI South Asians. But personally I would like to thank Simran Kulkarni for being the face of the project and trusting us, and every other creator who is in with us for the project.

 

 

ST: What are HID’s future plans?
PS: Global reach of South Asian content creators.
MT: To help South Asian creators take over the world of digital content with their talent and originality. 

 

 

ST: Penny for your thoughts?
PS: You will have many burnouts but if you do, understanding you are doing it right. Distract yourself. Watch a movie, or listen to music. Don’t work 24/7. The most important thing I have learned is to understand and respect differences. Ask people what they want, communicate and confront as it is the key to resolving problems. Adapt to trends but make them your own— DO YOUR THING.

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Blog

TEXT Kanika Joshi


Remember when you were a nervous teenager going through body changes that didn’t make sense? Your body doing a 180 degree on you? Facial hair, voice cracks, acne that left you confused? Well, I will not be surprised if you tell me you didn’t know what was happening or that no one around you talked about it. Just like that we know there’s a whole stigma around period talk and reproductive systems. And yes, we know there is so much information online these days, but it just isn’t enough. So, we are here with a little bit of information to keep the conversation going.



Menstruation/Period/Chumps:

Most girls start their period somewhere between 9 and 16 years, with each period’s length 2-8 days. Literally no one told me that I was just going to start bleeding one day and it did not come as a fun surprise on that rainy day at school. Your period has a lot to do with your diet, weight, and your percentage of body fat and vice versa. Your monthly cycles change throughout your life depending on stress, age, weight gain or loss, or having a baby. If you have any concerns regarding this, you should see a doctor, specifically a Gynaecologist as soon as possible.

What if my periods aren’t ‘normal’?

If there are any irregularities with your period, it’s essential to note your symptoms and consult a doctor. The most common menstrual problem faced by women is PCOS. Below is a short description on the same.


PCOS:-


Polycystic Ovary Syndrome (PCOS) is a hormonal condition which begins during a girl’s teen year. This problem might be more common than you think, with 1 in 5 Indian women suffering from PCOS, still few people are talking about it. People don’t talk a lot about PCOS because of the stigma around period talk and the unrecognised necessity to address issues around it unless the woman is unable to conceive.

The fear that a woman with PCOS cannot conceive at all leads people to ignoring the conversation as their families fear that it would cause hindrance in them getting married. We can say that this patriarchal system that sees childbearing as a woman’s ‘biological duty’ if awfully flawed. Thus, doctors too many a times focus more on ‘preservation’ of fertility which is makes it hard to find the right diagnosis and treatment. This patriarchal gender bias in healthcare and medical research can harm the woman’s well-being on the longer run. Also, the social stigma attached to having high levels of testosterone leading to facial hair, weight gain, acne associated with PCOS; challenges the expectation of an ‘ideal’ female body. It also leads to different body image and mental health issues.

As we step into the year 2021, it’s high time we stop viewing PCOS as a hindrance to fertility, childbearing and dwelling into the orthodox ideas of femininity. We need to focus on the emotional, physical and mental impact on the women affected, talk about issues, share in confidence and grow together.

Please do write to us for any help/resources at magazine.stare@gmail.com

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And we are all in for the breathtaking, contemporary visuals.

TEXT Suhani Lotlikar 









“It seems three dimensional works are usually the less preferred art-form in comparison with other mediums such as painting and photography. Why is that?” Allia asks STARE while describing her process. 

We asked her how she would prefer to be titled and she chuckles while deciding between a photographer, sculptor or someone who makes things. Titled ‘Heavy glinting bronze, breathing flesh?‘ this piece brings together the intricacies of curves and creases on a sculpture and the capacity of photography to freeze a moment in time. Allia makes us question the importance of three-dimensional art in today’s digital world-

“Sculptures inhabit our reality as we do, occupying space; it makes us walk around it. Perhaps we are scared that an inanimate cold stone, heavy glinting bronze, under the sculptor’s touch, can hold as strong of an erotic power as breathing flesh.”


Using her lens to portray the meaning of sculpture as a form of art, she showcases her appreciation one art form through the medium of another. After studying sculpture applied to set design from Ens aama- one of France’s top craft and design school, Allia consistently portrays the importance of knowing the rules before breaking them in her work. She further adds, “if sensuality and attraction are a mechanism for initiating life, attraction to sculpture points to an impossibility, is an aberration; mirrors death. How do you wish for a body that has no capacity to wish for you? Here, I have composed what is perhaps how many people see or wish to see sculptures of human form – harsh, fragmented, cold.”

She leaves us with a taste of her humor saying, “As for me, I can only stop myself from running my hands over these bodies.”
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TEXT Dan Hastings-Narayanin 

Has the demand for a desi male body in mainstream culture led to the desexualization?

When actor Kumail Nanjiani broke the internet at the end of 2019 with a shirtless picture showing off this newly transformed pumped body, thousands of women and men were left drooling over it. And then when he flaunted about this picture being reused by Pornhub, the new Marvel actor created conversations around beauty and sex standards for South Asian men.



For Caroline Vasquez and Claudia Ferreira- two French journalists who specialize in topics related to women and pop culture admitted that Kumail is still ‘not their type.’ On the contrary, they expressed that Asian men can be sexy and fit into the fantasy of many women. Having grown up in a predominantly white country, they justify that ‘For us here, South Asian men are the ones running 24/7 grocery shops.’ According to @yourauntpulandevii – an Instagram account run by a young aid worker promoting brown history, the western knowledge of desi culture does not go further than Bollywood, Taj Mahal, poverty, rape culture and many barely even know Sri Lanka exists. She adds “We don’t see much of the desi man in media albeit documentaries on poverty. Ultimately, the lack of representation in western culture leads to misreading, suspicion, and ignorance. No one can fantasize about them if they are not represented anywhere.” Having a captured a bit of international spotlight, the Slumdog Millionaire and Mission: Impossible actor Anil Kapoor and model Satya Oblette who was scouted by Jean-Paul Gaultier and Kenzo in the 2000’s have shown some advancement. Pulan Devii expresses how proud she and her mother were of this Indian personality embodying westernized beauty standards. And this brings us to the Givenchy F/W 20 collection which was entirely inspired by Yeshwant Rao Holkar II, Maharaja of Indore. It was an astonishing event to watch a desi man and his masculinity setting the tone of a French luxury couture house.

As our wait for South-Asian men in cinema and fashion continues, their representation in professional porn is almost non-existent. And the revolutionized Pakistani-American actor has given us a ray of hope. For his upcoming role in ‘The Eternals’, Nanjiani spent a year working out with trainers and specialized dietitians. Ripped like a bodybuilder, he is being referred to as ‘ridiculously fit and sexy’ on multiple media platforms. But his transformation and achievement of the lead role of a superhero might not just be enough to change the paradigm. Journalist Claudia says, “Let’s take Jackie Chan for instance. He is ripped but I don’t find him sexy.” Yet when it is Jean-Claude Van Damme- the Belgian actor starring in the exact kind of action films, it feels different to her. So, even a bulked up and hairless South Asian man will not be enough until the industry works on diverse representation and we as individuals keep away from the so called ‘ideal beauty’ standards.
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